MANALI KOTAK
Media buying process for an agency and Media buying negotiation strategies
Media buying process The media buying process may vary at different media agencies but this is the most common media buying process. A...
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MANALI KOTAK BLOGS
Welcome to Manali Kotak Blogs , my very own passion project filled with unique and engaging content. Explore my site to understand various aspects of :-
- Advertising
-Media planning
-Media buying
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MANALI KOTAK
Top 5 methods of selecting advertising budgets for a cost-efficient media strategy
Every brand sets a budget aside for advertising activities this budget is referred to as advertising appropriation. The advertising...
MANALI KOTAK
Media scheduling methods and factors influencing media scheduling strategy
Media scheduling refers to the decision taken by media planner regarding – timing of an advertisement, continuity of and advertisement...
MANALI KOTAK
Top 5 Important Sources of media research that should be considered before making a media plan
Media research includes the study about the development of media, their achievements, and their effects. It includes techniques used in...
MANALI KOTAK
What is a media plan? &‘Steps For Making A Media Plan For Any Business’
What is media planning? Media Planning is the process of selecting the appropriate media vehicles to achieve marketing objectives by...
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