MANALI KOTAK BLOGS

Welcome to Manali Kotak Blogs , my very own passion project filled with unique and engaging content. Explore my site to understand various aspects of :-
- Advertising
-Media planning
-Media buying

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MANALI KOTAK

May 28, 20202 min read

Media buying process for an agency and Media buying negotiation strategies

Media buying process The media buying process may vary at different media agencies but this is the most common media buying process. A...

MANALI KOTAK

May 28, 20202 min read

Top 5 methods of selecting advertising budgets for a cost-efficient media strategy

Every brand sets a budget aside for advertising activities this budget is referred to as advertising appropriation. The advertising...

MANALI KOTAK

May 28, 20203 min read

Media scheduling methods and factors influencing media scheduling strategy

Media scheduling refers to the decision taken by media planner regarding – timing of an advertisement, continuity of and advertisement...

MANALI KOTAK

May 28, 20204 min read

Top 5 Important Sources of media research that should be considered before making a media plan

Media research includes the study about the development of media, their achievements, and their effects. It includes techniques used in...

MANALI KOTAK

May 28, 20204 min read

What is a media plan? &‘Steps For Making A Media Plan For Any Business’

What is media planning? Media Planning is the process of selecting the appropriate media vehicles to achieve marketing objectives by...

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